All About Mount Case StudyAll About Mount Case Study
Mount is aclean and unique multi-purpose PSD template for all kinds of sites & business. Mount was designed especially for Corporate Site, Ecommerce site, Photo Studio, Personal Blog, Portfolio Theme, Shop, Creative Agency, business companies, corporate agencies, organizations, personal portfolio, creative designers, App, Courses, Education, Events, Lawyer, Resume, School and much more. This PSD can easily satisfy all of your needs.
Okay, so we get pretty geeked up about this web design thing, but why wouldn’t we? When an opportunity like a new ecommerce website for a growing, local Indianapolis business comes strolling through your door with a vision, a dream and an all-star team of their own, good things start happening instantaneously. That is exactly what happened when Self-Reliance Outfitters (SRO) and Springboard came together and formed a web design and internet marketing partnership.
Goals / Challenge
We set out to create a highly-optimized, Google-friendly e-commerce website for our friends at Self Reliance Outfitters (formerly known as The Pathfinder Store). When they first came to us, they already had decent brand recognition online but had a very basic ecommerce website that was spread out across several domains.
Strategy / Solution
Research! Research is a foundation of success for any effective internet marketing initiative. What’s the point of writing, literally, dozens of fresh pieces of content if we don’t know who we are writing to? We first had to establish our target audience. We created their personas using the following questions:
- What are their needs?
- What are their fears, concerns or
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales.
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