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Goals / Challenge
We set out to create a highly-optimized, Google-friendly e-commerce website for our friends at Self Reliance Outfitters (formerly known as The Pathfinder Store). When they first came to us, they already had decent brand recognition online but had a very basic ecommerce website that was spread out across several domains.
Strategy / Solution
Research! Research is a foundation of success for any effective internet marketing initiative. What’s the point of writing, literally, dozens of fresh pieces of content if we don’t know who we are writing to? We first had to establish our target audience. We created their personas using the following questions:
- What are their needs?
- What are their fears, concerns or
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales.
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Metrics enterprise SEO and content marketing platform provides competitive insight and market analysis no one can duplicate. Analysis that reveals opportunities, supports decisions and connects your SEO tactics and strategy directly to revenue.
Reach the right prospects at the right time with the right message, talk more effectively to the prospects who are most likely to buy. Harness the complexity of SEO and content marketing to boost online visibility and make smarter marketing decisions.
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we’re Metrics, an award-winning digital marketing agency based in New York. Founded by Begha over many cups of tea at her kitchen table in 2009, our brand promise is simple: to provide powerful digital marketing solutions to small and medium businesses that are looking to build success online.